The Gym for Mental Fitness

The story behind

Upotential — The Gym For Mental Fitness, was founded 2019 in Stockholm, Sweden by Catrin Eriksson and Marianne Marescotti. With a background in elite sports, the two entrepreneurs combined their skills and desire to challenge old structures and build something entirely new! A gym for mental fitness. Upotential will inspire people to build their mental fitness regularly and proactively and is already a game-changer within the realm of mental health and coaching.

We created the visual profile, including logotype and mark, symbols, illustrations and colour scheme.

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George Hoyningen-Huene
Bau Architects
Fotografiska Tallinn