Symbol, logotype and pattern for the Swedish design company Steel by Göhlin. The founder Catrine Göhlin commissioned the architect Pontus Lomar to design a collection of furniture with steel as the main component. All pieces, characterised by simplicity and craftmanship, are produced in Sweden.
We made a symbol associating to the sparks present in the steelmaking and created patterns out of it. The one designed for patio furniture was die-cut to let through rain and dew. Catrines favourite flower is the tulip, and we liked the idea of using the triangles in the mark to reminisce of tulip leaves. See the whole range of furniture at www.steelbygohlin.se.