George Hoyningen-Huene Estate Archives

The story behind

George Hoyningen-Huene (1900–1968) is one of the most iconic pioneers in the genre of fashion photography. He worked for Condé Nast and Vogue amongst others. His elegant pared-down style has had a dramatic impact on fashion houses around the world, and his work continues to have relevance today.

In 2020 the Estate was acquired by two private Swedish collectors and as a result moved from Sarasota, Florida, to its new home in Stockholm, Sweden. We created the visual identity and website to frame this treasure coming to light, including a custom made typeface, a wordmark and colour scheme.

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The Collection
Visual identity for Naturskyddsföreningen
Alessandro Ripellino Architects