The Swedish Society for Nature’s Conservation is a charitable environmental organization that spread knowledge, chart environmental threats, propose solutions and influence politicians and authorities, both nationally and internationally.

We were commissioned to refresh their overall identity with a much-loved logo (consisting of a Peregrine), typography, colour-scheme as well as various modes of application, including letterheads, email signatures, templates, posters etc.

To show how important SSNC’s work for the global environmental care of today is, we added arches surrounding the bird, giving the symbol a sense of high speed and urgentness as well as a sense of sustainability and ecological thinking.

To allow for all of SSNC’s members — with various degrees of knowledge — to utilize the new identity, a toolbox of fonts, colours, templates, as well as a set of simple guidelines, were provided. The typography-system was based on an open source typeface, free for all members to use. The colour-scheme was an expansion of the original colour — green — as an abstraction of sea, land and sky. The identity was launched in the spring of 2017 throughout the organization.

Client: Naturskyddsföreningen / The Swedish Society for Nature’s Conservation
Type of project: Identity, logo, colours, typography, templates
Year: 2016—2017